Hilton Head Monthly

nurnberg_130201_07151_7871Wendy Nilsen Pollitzer contributes business profiles to the Lowcountry’s premier magazine.

“Working with Lori Goodridge-Cribb, Hilton Head Monthly’s Publisher is a treat.  It’s nice to be associated with smart, professional and fun women, like Lori.”

Hilton Head Monthly Features below include: Breed ideas, not bugs: Greenbug and the Don Ryan Center for Innovation | The Channel to Healthy Living: Hilton Head Regional Healthcare’s Signature Show on WHHI-TV | WHHI Celebrates 20 Years


Breed ideas, not bugs: Greenbug and the Don Ryan Center for Innovation

By Wendy Nilsen Pollitzer

March 26, 2013

Greenbug Logo-PrintSometimes inspiration is just the start of something big, and all it needs is the right encouragement and support.  Just ask Dan and Louise Hodges. The Hodges family moved to Beaufort from Charlotte in 2007, with their two daughters, Hunter and Ellen. They formerly owned a landscape design/construction business and relocated to the coast to cater to the second homeowner market. But their timing couldn’t have been worse. It was the beginning of the economic crisis, and their business began to suffer.

They started brainstorming new business ideas while learning to adapt to the coastal environment. Given their background in landscaping, they couldn’t help but notice the relative absence of outdoor living spaces as compared to their home in Charlotte.

“People don’t utilize their backyards as much here, and I don’t think it’s because of the heat,” says Louise. “It’s because of the bugs.”

And right there, that was the moment of inspiration.

The Hodges  wanted to find an all-natural, safe solution to combat outside and inside pests. Thorough research zeroed in on cedar, which is deadly to pests yet harmless to humans, animals and the environment.  They hired a chemical engineer and created a proprietary formula, which is University tested and proven 100% effective in killing pests. They called their new venture Greenbug.

Louise came up with the name and trademarked the eco-friendly products for people and pets, indoors and outdoors.

The moment on inspiration had yielded a business, but the Hodges knew the Lowcountry wasn’t just home to bugs; it was home to one of the finest business incubation tools around.

Last year, the Don Ryan Center for Innovation, a collaboration between the Town of Bluffton and the Clemson University Institute for Economic and Community Development, accepted Louise and Dan Hodges as new innovators.  The Don Ryan Center links innovators to intellectual property, technology evaluation, product development services, seed financing, business mentorship, corporate relationships and recruiting. The center’s philosophy is simple: the better the idea, the faster you need to get it to market.

While working with the Don Ryan Center, Dan and Louise pitched their revolutionary invention to its Board of Directors, an injector system that integrates their formula with existing irrigation systems.

Injector SystemThey have a provisional patent on the Greenbug Injector System that distributes the Greenbug formula everywhere water is directed, creating an inhospitable environment for pests to breed. The formula is EPA-exempt and does not require a professional license to apply. It’s also harmless to beneficial creatures such as butterflies, honeybees, and ladybugs.

The result? Pest-free landscaped areas and happy outdoor enthusiasts.

Both Louise and Dan are working with landscape professionals to install and service the injector systems, giving the landscape companies opportunity to sell the all-natural product and create revenue for their businesses.

They already have landscape partners from Savannah to Charleston, and more landscaping companies are signing up.  With the help of the Don Ryan Center for Innovation, the Hodges hope to sell their patent-pending Greenbug Injector Systems internationally.

“Working with the Don Ryan Center has been amazing. They have opened doors we couldn’t have opened, provided legal and financial advice and given us the jumpstart we needed to grow our company.”

Started in January of 2012, Greenbug now has more than 14,000 customers including homeowners, professional pest control operators, property managers and landscape professionals, is sold in more than 130 retail locations and has a growing online presence.

And it all started with that one moment of inspiration.


The Channel to Healthy Living

Hilton Head Regional Helathcare’s Signature Show on WHHI-TV

By Wendy Nilsen Pollitzer

February 27, 2013

As we all know, Hilton Head Island is a world class destination. And as a world-class island grows in population, its residents expect world-class professionals, especially when it comes to their health.  Hilton Head Regional Healthcare, which includes Coastal Carolina Hospital, Bluffton-Okatie Outpatient Center and Hilton Head Hospital, understands that recruiting the best doctors is critical to fulfilling the need for outstanding healthcare in the Lowcountry and uphold its commitment to quality.

Photo by Rob KaufmanDebi Lynes and Kelly Presnell share the latest in health news on “Healthy Living.”


In alignment with its mission and in conjunction with its physicians, Hilton Head Regional Healthcare seeks to effectively meet the needs of the populations served in safe, caring and kind environments.  And, in order to reach its mission and be recognized for the passion of its people, Hilton Head Regional Healthcare partners with members of the community to deliver its message.

One partnership that has proven to be valuable is the relationship between Hilton Head Regional and WHHI-TV, located on Time Warner Channel 3 and Hargray Channel 8. Hilton Head Regional’s signature show, Healthy Living, hosted by Debi Lynes, is a successful tool to deliver news and announcements regarding the institutions’ quality, innovative care.

WHHI-TV reaches 69,000 households in Beaufort, Jasper and Hampton counties. The media outlet is the area’s only all-local television station dedicated exclusively to what’s going on in the Lowcountry. Therefore, it’s a great way to publicize Hilton Head Regional Healthcare and reach its target audience.

Healthy Living, on the air since 2004, provides viewers with updated information on health issues, new technology and services as well as opportunities to improve their lifestyles through new wellness initiatives.  The show is presented weekly and is produced by Kelly Presnell, director of public relations and marketing at Hilton Head Hospital.

Presnell is appreciative of Healthy Living and its weekly broadcasts on WHHI-TV.

“We have so much to share with the public. This show serves as a vehicle for us to communicate information about health and wellness. The physicians on our medical staff as well as other professionals on our hospital staff are able to provide a wealth of medical information to the public,” explains Presnell.

The show’s host, Debi Lynes, is no stranger to WHHI-TV. In addition to Healthy Living, Lynes also hosts Lynes on Design, WHHI’s annual Holiday Shopping Showcase and Girl Talk. The Hilton Head community especially, knows Debi Lynes well. She’s a recognized face and respected professional on the island, with a friendly disposition that translates well on-camera.

Presenell agrees, “She (Lynes) does a great job of facilitating discussions with our physicians and staff who appear on the program.”

The main objectives of the show are to emphasize Hilton Head Regional’s commitment to quality, educate viewers about healthcare options, and introduce them to their top-notch physicians.

These physicians made Hilton Head and Bluffton their home for the same reasons WHHI’s viewers did. They appreciate the quality of life that exists here, and it’s important that patients know how much they care about the area and its residents. Healthy Living offers a healthy introduction to new specialists and ideas, and it reassures patients that quality healthcare is delivered not only by world-class professionals, but also by their neighbors.

Presnell further explains, “With Healthy Living, we hope to alleviate fears patients may have about certain procedures and help them to become informed patients.”

In addition to the coverage of healthcare opportunities, Healthy Living showcases a multitude of charitable events and programs that Hilton Head Regional offers in order to promote its commitment to the community.

“It’s just a great way for the public to understand our mission, our services and our obligation to quality healthcare,” says Presnell.

For a full schedule of Healthy Living broadcasts on WHHI-TV, please visit www.whhitv.com.


WHHI Celebrates 20 Years

By Wendy Nilsen Pollitzer

May 30, 2012


It’s the television station that all the locals love and the station that loves the locals. WHHI-TV, on the air since 1992 on Hilton Head Island, is having a birthday. The popular station turns 20 this year and continues to grow into northern Beaufort County as well as Jasper and Hampton counties, and WHHI-TV couldn’t be more excited about starting its third decade on the island.

Byrne Acquisition Group purchased the station in 2006, and since then has made steady improvements to its programming. Recently, WHHI-TV received monumental news from Hargray Cable. On March 1, the station was moved from channel 200 to channel 8, on the tier people in the industry call, “Broadcast Row.” At that point, the coverage map grew significantly into the Tri-County area. But that wasn’t the only good news. Shortly after the move, Hargray announced it would purchase Charter Cable, which is going to propel WHHI-TV into even more households across the Lowcountry beginning June 1.

Dedicated to producing quality local programming, WHHI-TV is proud of its long-running shows like Talk of the Town, Healthy Living and Lynes on Design. And its newer shows are becoming instant hits in the community. Hip Yoga, Hilton Head News, Bluffton News, Money Matters, Golf Weekly, RETV and Girl Talk, about to celebrate its 200th episode, are all popular with islanders interested in what’s happening right here. Not in Savannah, not in Charleston, but here, in the tidal heart of the Lowcountry.   These signature programs are regularly updated, giving the viewers fresh content each week, and the station’s Internet presence via Facebook, Twitter, and YouTube helps promote the station and specific show segments to its fan base on a regular basis.

You’ve probably known someone who’s been on one of the station’s shows, and that’s what sets WHHI-TV apart from the rest. In this day and age of shopping local and dining local, it’s also important to be entertained and served local news by familiar faces about things we all care about, whether it be about real estate, golf, new economic opportunities, or special events. Those familiar faces you see hosting the various programs are your neighbors and friends… all care about the message they are bringing to the Lowcountry and they play an active role in planning out the show content and what would be of interest to viewers.  What’s going on in our own backyard is truly what residents and tourists alike want to know about.

The station has paid close attention to the needs of the community and in addition to the new programs that have been created, two main projects have blossomed forth within the past five years.  The partnership with The Heritage Classic Foundation was formed in 2008 and has utilized the station’s production talents for off-air projects like the DVD that plays in all of the shuttle buses used to transport tournament-goers during the week of The Heritage as well as on-air programming including The Heritage Golf Report and Inside the Ropes.  One of the largest and most successful undertakings has been the High School Football Zone, bringing the excitement of local high school football to the airways with the High School Game of the Week for 10 weeks during the fall.

Wayne Morris, WHHI-TV’s General Manager reiterated the station’s commitment to Hilton Head Island, saying, “It’s been our goal since we purchased the station in 2006 to build a bridge between the station and the community; and we’ve done that through quality programing that is 100 percent local.”

There are many exciting opportunities ahead for WHHI-TV. Since the channel placement move in March, WHHI-TV introduced The Bluffton News, which has become an instant hit with the community. Partnering with The Bluffton Sun, the Bluffton Chamber of Commerce and the Old Town Bluffton Association, WHHI-TV was able to serve a necessary demand once viewership increased in the area. And, beginning July 1, the station will add The Beaufort News as well to supply needed coverage for that sector of the county.

John Byrne, President of the Byrne Acquisition Group, explained, “The momentum and progress we’ve built in the last six years on Hilton Head is indicative of what you should expect to see in the next five years throughout the rest of Beaufort County. We are very proud to be an integral part of this community.”

So happy birthday, WHHI-TV.  A lot has happened over the past 20 years.  It’s never been a more exciting time for the area’s only local television station and Beaufort, Jasper and Hampton counties have never been more excited to tune in.

About Wendy

Wendy Pollitzer is a versatile writer living in the Lowcountry of South Carolina.

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